Instant Gratification tracks (IGs) are songs that are made available during the pre-order period for people to buy and download individually.
The platforms that support IGs are –
- Apple Music
IMPORTANT: No more than 50% of the album’s tracks can be specified as instant-gratification tracks.
How to price your release with IGs
This table is a quick summary of the total number of Instant Gratification tracks you can have according to the price of your product.
|Bundle Tier||Number of IGs|
|Digital 45 £1.49||0|
|Mini EP £1.99||0|
|Mini Album 1 £2.99||1|
|Mini Album 2 £3.49||2|
|Budget 1 £3.99||2|
|Budget 2 £4.99||3|
|Front 1 £8.99||6|
|Front 2 £9.99||7|
|Front Plus £10.99||8|
|Deluxe 1 £11.99||9|
|Deluxe 2 £12.99||9|
How are these numbers calculated?
This formula is a good way to calculate how many Instant Gratification tracks you can have on your release:
(Album Price – Track Price) / (Track Price x 1.2 (this deals with currency issues)) = Max Number of IGs
For example, if we had an Album priced at £7.99:
(£7.99 – £0.99) = £7
(£0.99 x 1.2) = £1.188
= 5.89 (always round down)
The maximum number of instant grats permitted on this release would be five.
The information in the article is up-to-date as of March 2022. Updates will be published as and when amendments are made to these rules.