Instant Gratification tracks (IGs) are songs that are made available during the pre-order period for people to buy and download individually.
The platforms that support IGs are –
- Apple Music
- Amazon
- Deezer
- iTunes
- Tidal
- YouTube Music
- Pandora
IMPORTANT: No more than 50% of the album’s tracks can be specified as instant-gratification tracks.
How to price your release with IGs
This table is a quick summary of the total number of Instant Gratification tracks you can have according to the price of your product.
| Bundle Tier | Number of IGs |
| Digital 45 £1.49 | 0 |
| Mini EP £1.99 | 0 |
| EP £2.49 | 1 |
| Mini Album 1 £2.99 | 1 |
| Mini Album 2 £3.49 | 2 |
| Budget 1 £3.99 | 2 |
| Budget 2 £4.99 | 3 |
| Back £5.99 | 4 |
| Mid £6.99 | 5 |
| Mid/Front £7.99 | 5 |
| Front 1 £8.99 | 6 |
| Front 2 £9.99 | 7 |
| Front Plus £10.99 | 8 |
| Deluxe 1 £11.99 | 9 |
| Deluxe 2 £12.99 | 9 |
How are these numbers calculated?
This formula is a good way to calculate how many Instant Gratification tracks you can have on your release:
(Album Price – Track Price) / (Track Price x 1.2 (this deals with currency issues)) = Max Number of IGs
For example, if we had an Album priced at £7.99:
(£7.99 – £0.99) = £7
Divided by
(£0.99 x 1.2) = £1.188
= 5.89 (always round down)
The maximum number of instant grats permitted on this release would be five.
The information in the article is up-to-date as of January 2024. Updates will be published as and when amendments are made to these rules.
