What is an Instant Gratification?

News Blog

What is an Instant Gratification?

Instant Gratification tracks (IGs) are songs that are made available during the pre-order period for people to buy and download individually.

The platforms that support IGs are –

  • Apple Music
  • Amazon
  • Deezer
  • iTunes
  • Tidal

 How to price your release with IGs

This formula is a good way to calculate how many Instant Gratification tracks you can have on your release:

(Album Price – Track Price) / (Track Price x 1.2 (this deals with currency issues)) = Max Number of IGs

For example, if we had an Album priced at £7.99:

(£7.99 – £0.99) = £7

Divided by

(£0.99 x 1.2) = £1.188

= 5.89 (always round down)

Max number of IGs = 5

So, the total number of Instant Gratification tracks you could have on the album would be 5.

Some Exceptions

However, if the total number of IGs is over half of the tracks on your release, it will exceed the maximum number of IGs allowed in Czech Republic, Russia and Switzerland.

This formula is a good way to calculate the total number of Instant Gratification tracks you can have in those territories.

Retail Price on iTunes Russia: 99p. Russian Rubles

(99p. –22p.) =77p.

Divided by

(22p * 1.2) = 26.4

= 2.91 (always round down)

Max Instant Grats in Russia = 2

This table is a quick summary of the total number of Instant Gratification tracks you can have according to the price of your product.

Bundle Tier IG
Digital 45 £1.49 0
Mini EP £1.99 0
EP £2.49 1
Mini Album 1 £2.99 0
Mini Album 2 £3.49 0
Budget 1 £3.99 2
Budget 2 £4.99 3
Back £5.99 4
Mid £6.99 5
Mid/Front £7.99 5
Front 1 £8.99 6
Front 2 £9.99 7
Front Plus £10.99 8
Deluxe 1 £11.99 9
Deluxe 2 £12.99 9
Deluxe 3 £13.99 10
Deluxe 4 £14.99 11

 

Back To Top