Submission Guidelines


Geofilters are location-based overlays that users can apply to their Snaps. All On-Demand Geofilter purchases are subject to Snapchat’s Terms of Service, Community Guidelines, Privacy Policy, Advertising Policies, and the On-Demand Geofilter Terms and Conditions.

For Snapchat to be able to run your Geofilter, you’ll need to follow these guidelines:

Places and Dates

  • Your geofence should cover the relevant area. Snapchat will use location information to determine if a Snapchatter is within your Geofilter geofence. Unfortunately, sometimes location information accuracy isn’t exact, so it’s important to create a geofence that doesn’t use too many points or thin areas. An On-Demand Geofilter must be between 20 thousand and 5 million square feet. For more information about the types of location information we may use please visit our Privacy Policy.
  • Select dates and times that you’re confident will cover the time you want the Geofilter to be active. An On-Demand Geofilter cannot be active for more than 30 days.


  • Do not use logos or trademarks you don’t own or have authorization to use.
  • No photographs of people.
  • No phone numbers, emails, URLs, Snapcodes, download instructions, social media usernames, or personal information.
  • No hashtags.
  • No lotteries.
  • No more than two lines of non-stylized text.
  • No drug-related content.
  • Be creative and make it visually compelling. Make something that Snapchat users will want to send to their friends.
  • Geofilters are about sharing a location, event, fun effect, or idea and should be something that Snapchat users will want to send to their friends.
  • Don’t cover up too much of the screen.
  • Make sure it’s relevant to the location.
  • For additional content restrictions and guidance please see Snapchat’s Advertising Policies and Community Guidelines.

Submission Tips

  • Files should be 1080px wide by 1920px high.
  • Files should be under 300KB in size and saved as a .PNG file with a transparent background.
  • If your Geofilter is rejected by Snapchat we’ll do our best to provide you a reason as to why it was rejected. You can make adjustments and resubmit.

Business Guidelines

  • You must have the necessary rights and permissions to include any business names, marks, logos, or trademarks in a Geofilter.
  • If you are submitting a Geofilter for a business your Geofilter must include a business name.
  • Please keep in mind Snapchat may display your business name, as entered by you, to let Snapchat users know that your business provided the Geofilter. Please go here for more info.