This guide will show you the best way to launch your music on YouTube.
It’s important to have a planned content strategy ahead of your release. A successful content strategy is one that employs more than one type of content format to promote the release of a song or project.
With YouTube, you have the ability to leverage Shorts, long-form Videos & Live to promote your release. Every release is an opportunity to try new content to see what resonates with your existing audience and what engages new fans.
Pre-Release:
- Begin building interest around the upcoming release with short-form content encouraging your audience to engage with the sound, this could be with duets or trend participations.
- Upload a trailer or a teaser of the new release.
- Update your channel branding e.g. Banner, updating featured video, adding Pre-Save link or customising your channel layout.
- Make sure to include social links.
- Post updates on your community channel that are collaborative and informative to build excitement for the upcoming release
Release Day:
- Promote your track on Shorts using the official sound and invite fans to create videos using your track.
- Invite fans to start creating videos using your track.
- Go live & be active in the live chat to where you can answer questions and thank them for showing up
- Premiere your official video (This can alternatively be released around your biggest marketing moment)
Post-Release:
- Continue participating in trends using your sound.
- Consider posting other kinds of content to promote your release including Visualisers, Lyric Videos, Acoustic Videos, Live Versions etc., giving fans more options to listen, and connecting your music with new audiences.
- Engage further with your audience across the tools on YouTube including comment sections and on the Community page
- Make sure to direct fans to your Music Video where possible, as well as leaning into content that fans are engaging with most.
Tips for using Community page:
Use your community page to establish a central place for fans to engage with you directly and so you can keep them updated on release information.
- Behind the scenes photos, share your own thoughts & excitement for upcoming release.
- Share pre-save link for release and upload promotional assets.
- Post polls/questions to understand what kind of content your fans are keen to see.
