What is an artificial stream?
An artificial stream is a stream that doesn’t reflect genuine user listening intent, including any instance of manipulating automated processes on streaming platforms. Usually, this is achieved using bots or scripts to inflate streams.
Third parties promising playlist placements or a specific number of streams in exchange for compensation are often using illegitimate practices. Engaging these services can result in potential withholding of streams or royalties, or even the complete removal of your catalogue from streaming services. If something seems too good to be true, it probably is.
We’ve put together a list of recommended best practices to help you boost your streams legitimately without landing you in any hot water with streaming services: –
- Ask your existing fans on social media to follow you on streaming and social platforms. Monthly listeners and followers on streaming platforms are the most likely people to hear your new releases, engage with your catalogue, and add your tracks to their own playlists.
- It’s fine to listen to your own music, but when you leave your newest album on a loop for days straight, platforms might take notice and could respond by removing your music from their service altogether because they realise streams are not being generated through genuine listening.
- Claim your artist accounts and access the analytics. Most platforms have interfaces that allow you to customise your profiles. Use on-platform marketing tools.
If you’re looking for a music promotion service, make sure to do your research or reach out to your Label Manager at Absolute for advice.
