The Lords of the Mics label came to Absolute with a request for us to devise a marketing campaign which engaged with a fan base who are between 14-30 and heavily mobile-first consumers.
One aspect of the campaign Absolute’s Digital Marketing team put together was to create a Lord of the Mics branded mobile app – available on both iOS and Android.
Launching an app enabled us to reach a fan base who react quickly to updates. Central to this was using push notifications that built engagement during the pre-order phase and kept the brand fresh in people’s minds during a long sell-in period.
Absolute drove fans there from socials using exclusive content and competitions only available on the app. The app hosted a Lord of the Mics Merchandise Store, Ticket Sales, Social Media Feeds, Video Content, Mailing List Signup, Competitions and Games…
The result from creating the app was the building of a heavily engaged audience, doubling the size of the label’s mailing list and driving sales throughout the pre-order campaign. The app will remain active in driving further engagement with fans through release and beyond for subsequent Lord of the Mics album releases.